A small volume with a powerful message
“In “Unique Sales Stories,” Mark Satterfield delivers. I immediately had the sense that the author is genuine, has found and fairly mastered his unique voice, and has paid his dues; and thereby has positioned himself to truly be helpful. Effectively using the very techniques he advocates, the power and veracity of his message is conveyed by example.
Satterfield makes the case that many of us already know, which is that “facts tell, but stories sell.” Thankfully, he doesn’t stop there. He actually goes on to explain the process and then gives several real life examples. He explains that the most effective sales stories have three key elements: a problem; a character or characters to whom prospects can personally relate; and a context, within which the other elements are placed. The use of emotion and dialogue is noted as important.
Satterfield rightly emphasizes how essential it is to understand and engage in relationship-building; and he has some superb observations about the essential elements that make for effective websites.”